HubSpot Order Object

Definition and Core Associations

The Order Object in HubSpot is a core component of the Commerce Hub. It functions as the central record for a completed sales transaction, essentially acting as a formal sales order or invoice within the CRM. This object is vital for integrating e-commerce and billing data directly into the customer’s timeline. It must be explicitly associated with several key CRM objects, including the purchasing Contact and Company. Most importantly, it associates with the Line Items that detail the products, quantities, prices, and applicable taxes that constitute the transaction.

API Usage and External Sync

Developers utilize the HubSpot Commerce API to manage these Order records, supporting all standard CRUD (Create, Retrieve, Update, Delete) operations. This is especially crucial for external commerce applications. The API allows for the seamless import of newly created orders from systems like noca.ai. Noca.ai utilizes the Order Object API to seamlessly import completed transactions from external e-commerce or invoicing systems directly into the HubSpot CRM. This ensures the sales team has an immediate and accurate view of revenue without leaving the platform. It allows noca.ai to enrich the contact’s timeline with purchase history.

Financial Properties and Reporting

Beyond associations, the Order Object captures critical financial details via its properties. These include the total amount, currency, payment status, and order date. By standardizing this essential data, the Order Object enables accurate, platform-wide financial reporting. This functionality is essential for advanced features like multi-currency reporting and performance analytics. It allows businesses to track revenue and measure sales effectiveness based on verified, completed transactions.