Datorama Salesforce Integration for Smarter Marketing

Datorama Salesforce Integration is a cloud-based business intelligence solution now brought to you by Salesforce. Essentially, it is a marketing analytics platform that pulls info from various sources, including social media and websites, giving teams dashboards with clear visuals showing what each campaign is doing in real-time. With its easy-to-read charts, the platform helps marketing teams quickly spot patterns and make the necessary adjustments to campaigns so they can achieve the best results.

By syncing with Salesforce CRM, it lets marketers combine campaign data with selected customer information, which gives a complete view of the effects of marketing on real people. This assists teams to see which ads lead to the most sales, where to save money on ads, and how to get the most from their budget. A data-centric approach like this is key, especially when it comes to brands with a vision of fast growth and spending smart.

In July of 2018, Salesforce managed to acquire Datorama for an alleged sum of $800 million. Although the name Datorama stuck for quite some time after the acquisition, Salesforce initiated a rebrand in 2022 with the new name, Marketing Cloud Intelligence, which has become more widely used since then. Don’t worry though, you’ll still have access to all the perks of one of the best all-in-one marketing analytics platforms. 

Why Data Organization Matters

Keeping data organized is what Datorama was all about and it’s still achieving this under the new name. It turns all that marketing data into dashboards that are simple to read. Marketers today handle info from tons of places, like many social media, ad networks, and emails. The integration puts all this data in one place so teams can see important scores right away and measure the effectiveness of campaigns working from one spot.

By working in collaboration with tools like Google and HubSpot, putting data together is simple. This makes a huge difference for marketers who benefit from making spur of the moment choices using data acquired. Instead of wasting time trying to put reports together, they can get to work right away. By making the collection of data and analysis easier, it lets businesses focus on improving campaigns where the results speak for themselves, all while building stronger customer relationships.

Real-Time Info for Better Decisions

Datorama stands out because it gives info in real-time. In the marketing world, teams need to watch how campaigns are doing and change plans quickly to improve results. With Datorama, marketers can see what’s happening with campaigns, spot trends, and take action to boost how well they work.

Having info in real-time helps a lot when brands run campaigns on many platforms. If one ad isn’t doing well on Facebook but another is killing it on Instagram, marketers can move money or change the ad to fix the problem. With this type of approach, it means brands can be flexible and react to changes, instead of waiting for the report.

Machine Learning (ML) for Efficiency

On top of putting data together, Datorama uses ML to make finding info easy. The tool looks through data, finds problems, and gives a heads up to where improvements can be made, all without someone spending hours doing it. This means teams spend less time on spreadsheets and more time doing the all important planning.

Datorama’s ML can also find those hidden patterns and new in the data and even make suggestions on steps to improve ads. The platform has the ability to see that certain customers react best to specific messages or that some channels always get the best scores. By giving these insights, Datorama helps marketers act faster and with more certainty, which boosts how well people work together.

Stuff to Think About with Datorama Salesforce

While connecting Datorama and Salesforce has good sides, some businesses have trouble when setting it up. Data has to be correct, especially when mixing info from different places, problems can come up if the data isn’t checked carefully. Things like copies, wrong fields, or missing info can mess up dashboards and lead to bad ideas.

It’s essential for businesses to focus on safety whenever they’re working with integrations. Since data privacy is super important these days, businesses are obligated to keep customer info safe. This means using effective ways to check who people are, keeping data encrypted, and following rules such as GDPR. Doing this keeps data protected.

It is important to have good team work. Marketing, IT, and outside helpers need to work together for data to move easily. Talking and agreeing to best practices ensures a reduction in errors and makes integration that much easier.

The way Datorama prices its plans can be a hard pill for big businesses to swallow. If many teams need access, companies might run into the number of users each plan allows. Datorama can grow with a company, but the limits can slow down teamwork. In these cases, businesses should think about their size and how they plan to use Datorama before picking a pricing plan.

Datorama vs. Other Data Tools

There are many data tools today, like Tableau and Google Looker Studio. While those tools are good for general dashboards and reports, Datorama focuses on marketing info powered by AI. Every part, from tracking campaigns to figuring out which ads do the best, is made for marketers, so teams can get to the point fast.

What makes Datorama special is how well it ties in with Salesforce, including Tableau. Verizon, for example, uses Datorama to check how campaigns are doing, then switches to Tableau to look closely at customer behavior. This helps them improve ad spending and customer value, which proves marketing and sales are working together.

Companies that use data to make decisions have proven themselves to be far more successful. Datorama gives marketers the alerts, models, and dashboards they need to succeed. With its attention to marketing, smooth integrations, and artificial intelligence that gets smarter all the time, Datorama is the best choice for any marketing team with aspirations of becoming a leader in the industry.

Ways to Use Datorama Salesforce with iPaaS

By connecting Datorama and Salesforce with an iPaaS solution like Noca, businesses can make moving information between different computer systems easier.

1. Salesforce, Datorama, and Google Ads for a Retail 

A business uses Salesforce to track customers, Datorama to report on marketing, and Google Ads to run ads. By using Noca AI, the company sets up a way to move data among these systems. Data from Google Ads goes straight to Salesforce, and campaign results go to Datorama for review. By keeping data exchanging, the company can see how ads affect customer actions.

2. Salesforce, Datorama, and HubSpot for a B2B 

A B2B company uses Salesforce to manage customers, Datorama to report to marketing, and HubSpot to run their campaigns. By using Noca AI, they can connect these platforms. Every new lead from HubSpot goes to Salesforce, and all data goes to Datorama. The marketing and sales teams always see the same numbers, which makes lead management easier.

3. Salesforce, Datorama, and Shopify for an Online Store

An online store uses Salesforce to track customers, Datorama to measure marketing, and Shopify to process orders. With Noca AI, these platforms keep communicating. Shopify sales numbers go to Salesforce, while Datorama gets marketing numbers, which allows the company to see the sales generated by promotions.

Q&A: Datorama Salesforce

Q1: What is Datorama Salesforce?

A: Datorama Salesforce is a link between Datorama and Salesforce that helps businesses bring their marketing and customer data together for better decision-making.

Q2: How does Datorama handle data from different places?

A: Datorama uses pre-built connectors to pull data from a variety of the most popular marketing platforms. This can also be done using Noca AI, which allows for both integration and across systems.

Q3: What are the pros of connecting Datorama and Salesforce?

A: Provides access to data, reports that work, campaign tracking, and team work between marketing and sales.

Q4: What should businesses do before Datorama and Salesforce?

A: Businesses should know about anything related to data issues, security, and setup.

Q5: Can Datorama’s machine learning help with marketing?

A: Yes, Datorama’s machine learning can find and connect data to help marketers improve campaigns and make decisions.

Conclusion

Businesses can use the Salesforce Integration to manage their marketing and use it to make smarter choices with data. By using an iPaaS like Noca, companies will give themselves the ability to automate and iron out all the creases in complex processes.

Whether it’s combining marketing and sales or keeping track of how campaigns do, businesses can use these tools to get ahead. By planning and testing, Datorama Salesforce can help marketing, sales, and teams achieve the goals they set out for themselves effectively.