HubSpot Calls Objects

The Call Activity Record

Within HubSpot, a call is a foundational engagement object, crucial for logging and analyzing sales and service interactions. The calls API is important for applications like Noca Ai to smoothly inject call data into the CRM timeline. You can set up essential call properties, such as the direction ( Inbound and Outbound), duration and the disposition which is the final outcome. Making sure that every conversation is accurately categorized for clean reporting and reliable automation.

Data Management And Control

The HubSpot Calls API supports a complete CRUD ( Create, Retrieve, Update, Delete) capability, allowing efficient data management for solo records and high volume operations via Batch endpoints. This growth enables you to process hundreds of call logs from external systems efficiently. Advanced properties also allow you to manage specific call types, for example, identifying a voicemail vs a recorded call, by checking the key fields. This level of granular control is important for Noca Ai to ensure CRM data is comprehensive and up to date.

Contextualizing calls with associations

The true value of the Call object lies in its ability to connect to other CRM records using Associations. When logging a call, you can immediately link it to the relevant Contact, Company, or Deal. This feature ensures the call is not an isolated event but is placed directly within the full customer journey. The API also allows you to associate existing calls later or pin a critical call to the top of a record’s timeline. This contextual mapping is essential for noca.ai to build a comprehensive view and drive intelligent, data-informed next steps.