HubSpot Course Object

Managing Educational Content

The HubSpot Course Object is a specialized feature within the CRM. It is designed to create, manage, and track structured educational or training content. The HubSpot Course Object acts like a custom record type. It holds all the details of an internal training program or a customer onboarding course. The Course Object allows businesses to define essential properties such as the Course Name, Duration, learning Modules, and the current Status (e.g., Active or Archived). This centralization means that all educational content is organized in a uniform way. Thus, it makes it easy for the noca.ai integration to identify and interact with available training programs.

Tracking Learner Progress and Status in Course Object

The primary power of the Course Object is its ability to track individual learner progress by creating a crucial link to the Contact record. When a contact is associated with the HubSpot Course Object, a companion record is created to track their journey. This includes their Start Date, Percent Completed, and final Quiz Score. This real-time data is critical for reporting and automation. For instance, noca.ai could use the API to read the “Percent Completed” property. Then, it could trigger an automated workflow to send a reminder email if a learner’s progress stalls, or automatically issue a “Certification” upon completion.

Integration with Core CRM Records

The Course Object’s value is maximized through its use of Associations. The HubSpot Course Object ensures that the training activity is not isolated. Instead, it is directly tied to the customer’s full profile (the Contact record). Developers can use the API to create these associations. This places the course status directly on the contact’s timeline alongside their sales and service history. This contextual view allows sales and service teams to see if a customer has completed their onboarding training. As a result, it reduces support needs and improves customer health. This is a core function that the noca.ai platform can leverage to drive intelligent, data-informed next steps. Additionally, the HubSpot Course Object enhances visibility and efficiency within the CRM.