Salesforce Product Object

The Product object in Salesforce represents the products or services that the company is selling. It serves as the foundation for product catalog management, pricing, and revenue management. Businesses use this object to maintain a structured record of their products or services, which aids in better sales, forecasting, and inventory management.

Key Features of the Product2 Object

Centralized Product Management

Product2 is a master record of products that are sold by a company, ensuring consistency of product information across different Salesforce processes.

Pricing & Revenue Schedules

For businesses that use quantity and revenue schedules (for instance, subscription services or annuities), Product2 has special fields for tracking recurring revenue. The fields are accessible only if the Products and Schedules features are enabled.

Association with Price Books

Products are related to Price Books in order to allow companies to have multiple pricing schemes for different markets, groups of customers, or promotional campaigns.

Integration with Opportunities & Quotes

Product2 records are used in Opportunities, Quotes, and Orders in order for sales teams to be able to track product sales and revenue forecasting effectively.

Bundling & Configuration

Salesforce allows companies to establish product bundles or related product hierarchies so that sales teams can offer the right configurations or upsell related products.

Associated Objects

The Product2 object interacts with several key Salesforce objects to enhance its utility:

• Price Book Entry – Sets a product’s price within a specified Price Book.
• Opportunity Product (OpportunityLineItem) – Associates products with sales opportunities.
• Quote Line Item – Associates products with customer quotes.
• Asset – Tracks products after they are sold and linked with a customer.

Usage Considerations

Permissions & Access Control

Admins can define who can view, edit, and manage Product2 records so that product information is updated only by the appropriate users.

API & Integration

The Product2 object is exposed via Salesforce APIs so that external applications can sync product catalogs, update pricing, or integrate with ERP systems.

Reporting & Analytics

Product2 data can be analyzed in Salesforce Reports & Dashboards to track sales performance, forecast revenue, and analyze product demand trends.

Conclusion

Product2 helps businesses streamline product info, pricing, and sales in Salesforce. Integrated with Noca AI, it becomes even more powerful—automating workflows across 200+ services with ease, no coding needed.